5 Secrets To Strengthening Your Relationship With Your Customers
There are numerous methods of strengthening a brand, and online marketing and social media are a couple of the most powerful tools today. However, one thing that tends to get left behind more often than not is the quality of the relationship a business has with its customers. Any business could use positive word-of-mouth in order to attract new customers and grow constantly. Many business owners, however, do not have a lot of experience building strong bonds with their loyal customers. A few simple strategies should lead the way to enhanced communication and bonding. Without further ado, here are a few of the most powerful and efficient secrets that could help any business get friendlier with their customers.
Secret #1: Send Them Birthday/Anniversary Greeting Cards
The simplest of gestures can go a truly long way, and this is also true when it comes to bonding with your customers, old or new. Whether it's the holiday season or you are aware of their upcoming birthdays or anniversaries, make sure you send them a nice card or a small gift bag and express your gratitude for them giving you their business.
If you are running a corporation with big clients dispersed all over the country/world, your gesture will be highly appreciated. They will look at it as a non-selfish, honest act that will get them into a good mood. After all, your business should be all about benefits and added value your products or services can bring to your customers.
Secret #2: Communicate Openly
Have quality communication channels readily available for this. Phone, online chat available nonstop, email – the more, the merrier. Let your customers be able to reach you whenever they need to, however they want to. It will give them a sense of freedom and tranquillity and help them remain loyal to your brand.
Secret #3: Be Unique
Show you actually and truly care about each and every one of your customers, old or new, returning or a simple prospect. Understand that being fake is a no-go here, as customers have a sixth sense and they can immediately tell when they are being sold out, lied to or tricked. Do not risk losing their trust and business and stay true to yourself. Be authentic, stay true to yourself and your business goals and start reaping the results. Your hard efforts and trustworthiness will soon translate to new leads as a result of word-of-mouth marketing by your satisfied customers.
Think about a passionate gambler who loves to test new casinos online every time he gets a chance. With thousands of alternatives to look into, it can be difficult to find just a single good casino and stay loyal to it. All players are looking for something that can convince them that they will be missing out if they choose to go somewhere else. It could be something similar to the excellent Aristocrat payouts or the friendly and responsible customer support team that can assist them with any problem or concern.
Secret #4: Use Key Moments to Communicate
Find the best time to communicate with your customers and understand when it is advisable to speak to them. Preferably, focus on key moments and use phone conversations in terms of follow up discussions or questionnaires. For example, when they have completed a purchase and you would like to know what their opinion is about the experience, or if they have any problems or things they object to. You can also take advantage of this conversation to thank them for their purchase or offer to personally handle their complaints. This is particularly recommended when handling a complaint that has not been properly dealt with in the past.
Secret #5: Compensate Your Customers When Necessary
When your customers are confronted with a crisis, they need to return a product or they are dissatisfied with a service, and they haven't received the right support so far, it is best to let them know a person at a superior level has taken over. Give them a call and let them know you will be taking all the right steps to eliminate the problem as fast as possible. This should help make them better understood, heard and seen.
Think about offering them some price discounts on their next purchases in the form of compensation for the time and energy lost on the matter, or any discomfort they may have experienced. Poor customer support costs American companies billions of dollars each year. Don't get on that list and instead, start working on strengthening your relationship with your customers today.