Mastering the Supply Chain

Principles, Practice and Real-Life Applications

Ed Weenk


About the book

Mastering the Supply Chain is an introduction to supply chain management. The book integrates theory with practice and aims to create a cross-functional mindset in students and practitioners. It provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing these in a real company situation. Readers are continuously asked to actively reflect on the choices they make, thus experiencing first-hand the many challenges that good and effective supply chain management presents.

Mastering the Supply Chain presents a different way of learning that puts the reader at the heart of a life-like situation, so that they experience the impact of every decision they make, not just in their own ‘silo’ but across the business. In this way, they will learn that many supply chain concepts are relatively simple to understand, but not so easy to apply in reality. Chapter 6 helps students to pull everything they’ve learned together and see how the concepts play out in the real world by guiding them through an interactive demonstration of the online business simulation game The Fresh Connection (free access is included with the book). This is a key text for students on supply chain management BScs and MScs as well as background reading for students playing the full version of The Fresh Connection Business Simulation game.


Easy to implement in the curriculum

To make the implementation of The Fresh Connection in the curriculum as easy as possible, Mastering the Supply Chain is supported by companion web resources for students and for lecturers.

The following materials are made available to lecturers:

  • examples of course outlines and lecture plans;
  • supporting PowerPoint slides;
  • supporting videos;
  • templates going with the book’s exercises.

The following materials are made available to students:

  • reading lists;
  • supporting videos;
  • overview of relevant industry associations.

Simulation packages and prices

If you are going to play as part of a course in school or university, you will likely receive this course code through your lecturer. If you are working through the book individually, you have a number of different access options to choose from, ranging from a free entry-level option to premium professional access:

1. Entry level (Watch only, free of charge)

Course code: MSC_Free

2. Basic level (Trial gameplay)

Course code: MSC_Basic
Includes the same as the entry level, plus two rounds of gameplay with basic complexity, as well as Inbox explanations inside the game and the possibility of getting e-mail support during gameplay.

3. Plus level (Academic)

Course code: MSC_Plus
Includes the same as Basic, but with extended complexity and four rounds of gameplay.

4. Full level (Professional)

Course code: MSC_Full
Includes the same as Plus, but with six rounds of gameplay and the option to participate in a professional competition based on the game.

5. Premium level (Master)

Course code: MSC_Premium
Includes the same as Full level, but with two elements of additional feedback by a certified trainer, as well as the option to do an exam and obtain an official certificate.

Step-by-step process to register and enter the simulation

1. Register at the game portal via by choosing the option ‘No account yet? Register as a new user’;
2. Follow the steps indicated, including the instructions you receive in the confirmation mail;
3. Enter the game portal, go to the field where you can enter a so-called course code;
4. Enter the course code of your choice and follow the instructions.


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