The Fresh Connection immerses its participants in turning around a manufacturer of fruit juices.
Faced with declining performance, the management team must get the company back on track as soon as possible. It is a high-pressure environment in which effective supply chain management is the key to success.
Every decision a participant makes has trade-offs, both within and across roles, so participants will only succeed if they align all the disciplines. As the simulation evolves it becomes clear that a supply chain strategy is essential for success – and that the strategy must be implemented be deployed to functional levels and below to be effective. Winning is about generating the best ROI for the business while still managing your own team’s Key Performance Indicators and targets.