Bridge theory and practice, high energy assured

The Fresh Connection is a supply chain learning experience that integrates theory in a practical way. The cross functional business simulation will motivate your students to deliver optimal performance using supply chain best practices from theory and real life. Experience how this new tool will create optimal participation and energy levels with your students.

Why is The Fresh Connection different?

For a subject as vital as Value Chain Management, it is not enough to tell students what needs to be done. They must experience it. The Fresh Connection is a different way of learning that puts participants at the heart of a lifelike simulation so they can experience the impact of every decision they make, not just in their own ‘silo’ but across the business.

By team experience, participants measure their own performance against others and receive constant feedback from those leading the simulation. Between rounds, participants reflect on what just happened, are introduced to new concepts and then go back to put what they have learned into practice in the next round. It is this Magic Circle that makes The Fresh Connection so powerful.

Source: Klabbers, The Magic Circle, Principles of Gaming & Simulation, 3rd Ed, 2009


Students who have experienced The Fresh Connection find it is not only highly effective but has a lasting impact on participants, delivering long-term benefits and making it the world’s best value chain management learning experience.

Contact us for a copy of the course documentation and teachers kit. You’ll see how The Fresh Connection can be blended with your own material and exercises.