Why the Fresh Connection?

Discover how The Fresh Connection can help build true alignment between functions while developing skills and knowledge in the people who need them most.

To bridge theory and practical application in a real life environment whilst creating an optimal fit with your learning objectives.

Build strong teams and fortify relationships with your customer and partners.

To learn through experience, is 10 times more powerful  than a classical training.

To experience the power of cross functional alignment:

  • alignment between departments,
  • alignment between strategy and execution and
  • alignment between partners in the supply chain.

You can chose from a wide range and combination of delivery methods from class room, to webinars and e-learning and receive training which is in line with your specific time and/or geographical constraints.


“Every salesperson wants to be the best at selling, but if he does so to the detriment of the rest of the company there is no long-term future. This becomes crystal clear by playing The Fresh Connection.”
Niels Meijer
International Sales Manager NW-Europe at Lamb Weston